You can choose a cheap affordable web hosting provider provided that you are not setting up a website that requires heavy usage of resources like CPU time, storage space or network bandwidth. Do look at the Terms Of Service with the Hosting provider. The Terms Of Service is usually located at the bottom of the web page.
Customer service has to be looked into, seriously many providers think that because they offer cheap Shared Web Hosting UK that they don't need to support their users to a high standard. BS, you paid them for a service so they should damn well provide it. The truth is many webmasters encounter difficultie and at these times they need the support of their hosting provider. Ignore the importance of customer support and you will regret it.
Then you should also go elsewhere. All good hosts should provide a Shared Web Hosting UK where you can check the speed of the server. If they don't, ask them to provide one.
If you are planning to put up more websites, then it will be helpful to have the 'addon domains' feature. This will enable you to host multiple websites on one web hosting account without the need to incur additional costs.
This is why I prefer Affordable Web Hosting plans. They give you more control of your website. If your site doesn't generate traffic right away you will not have to worry about having your web hosting service cancelled with no warning. You will also be given more tools to help grow your website and make your site more user friendly. Reliability is also something you get with paid hosting. They want to keep you as a customer so they will do more to keep you satisfied. Free web hosting can be crappy on purpose in hopes that you will upgrade to the paid service so you might as well get an affordable web hosting plan that fits your needs.
This will irk the smaller hosts, but if your site is a serious one, put it on a serious host. Web hosting costs peanuts these days. People can be funny about spending an extra $5 a month. You'll wish you'd paid $500 when your site goes skew-whiff, and you can't get a reply from their technical support.
Well i hope this article gave you a better understanding on what to look for in a web hosting company. I recommend checking out affordable web hosting to review all the top rated web hosting companies out on the market. Plus check out some of the other affordable web hosting 101 lessons for more helpful info.